9 Questions with Tiwa of TiwaWorks

A few readers of the blog may be unfamiliar with the brand "TiwaWorks". To keep it simple, TIWAWORKS is "AN UPSCALE EVENT PLANNING AND PROMOTIONAL COMPANY" based out of Atlanta, GA. Tiwaworks is most popular for promoting the famous "Final Friday" parties out here in Atlanta at "the House". The neat thing about TiwaWorks in my opinion is the brand's ability to cater to a wide a variety of individuals from different cultures and backgrounds, which is usually difficult to do. I recently had some questions for brains behind TiwaWorks, and here are his answers:

How did TiwaWorks originate. I mean the name?
Tiwaworks originated from my name- Tiwa and works came from Works lol. When i was thinking about a name for my company i wanted something that would be unique..something that will stand out and something that i can brand easily everyday. What better way than to use my own name.


The first time I noticed you were doing this promo thing in Atlanta was way back in the day when Chaos was still open. How long have you been promoting parties? Did you just start your party promoting career in Atlanta?
Mann you've been around the party scene for a minute lol. Chaos was wayy back in the day when i was finding my way around Atlanta and making a name for myself. I've been promoting parties actually since 2000. My frat brother (Dave) and i started deep in the country  (lol) when i was a student at Georgia Southwestern State University, Americus, Ga ... for my frat, various student organizations i was involved in to gain my experience because i never had to worry too much about a monetary loss since i was basically using the organization's funds for the parties.(lol) So since 2000 ive been organizing parties and prior to graduating i slowly made my transition to Atlanta by having parties for my clientel.


I can only imagine that there were ups and downs like any other thing in life....How easy or hard was it to break in to the party promo scene, especially in Atlanta, where there are party promoters in every corner?
Well for me.. it wasn't hard. I didn't think it was hard. When i started in Americus, Ga, which is a very country city, i was throwing $3 parties..but the thing about throwing parties in the country is that you learn the core basics of promotions. Yea it's all about making a profit but you learn how to pull your crowd and make them have a great time at your event. With these lessons in hand...when i made my transition to Atlanta i applied these principles to build my name and reputation . Despite the fact that there were party promoters in every corner... i just wanted people that i cater my events specifically for to have a good time....and to create a lasting impression.


Besides distributing flyers and sending emails, what other means can a party promoter use to get more people to his/her party? (Don't give out all your secrets)
Be nice to people when you don't need them. Thats where alot of people fail. They only reach out to people when they need them. Relationships build success..and if your relationships are not strong with people when you don't need them, they won't be around when you need them!!


How long has TiwaWorks, tha brand been alive?
The brand of Tiwaworks has been alive for about 5 years now.


I'm sure when you started, some people discouraged you from going into party promoting. What Kept you going and motivated, during the tough times?
Yea there were people trying to discourage me because party promotions wasn't seen as a business. It was seen as something that wasn't respected by so called business professionals. I was motivated to keep on during tough times because i was passionate about party promotions and i loved doing it. Those that tried to discourage me..actually fed me with motivation to do 10times better than them..and i have! lol


You have pretty much conquered the Atlanta scene, party wise. What more can we expect from TiwaWorks as a brand?
Thank you for your kind words! I wouldn't say i've conquered Atlanta but i know people don't take me as a joke or as a mediocre company. You can expect more business outlets such as Tiwaworks Real estate, Tiwaworks Management and a few over seas projects in the works. I am also very dedicated to motivating others to become entrepreneurs in their own light and to grow mentally, spiritually and financially by empowering them with the tools.

What advice do you have for any aspiring event organizer or party promoter reading this right now?
My advice will be not to limit yourself in anything you want to do in this business. You set your stands and your own expectations. Always take things one day at a time. Rome was not built in 3 months....plus don't eat more than your stomach can take! It's a simple business.. but we complicate everything in it.

For those who don't know, where can they find more info about you and your events?
They can visit my myspace page : http://myspace.com/Tiwaworks : my website: www.Tiwaworks.com or on facebook: Tiwaworks:

Comments

[Deola]

Honestly I have only been to one of your parties and it sure was fun. Although I am not much of a party goer anymore, I hear alot of people tell me how they enjoy parties thrown by TiwaWorks. Keep up the good work Tiwa and I wish you the best in other business outlets. I have one question Tiwa, are you a party person or a laid back individual. What made you go into party promotion?

[Ms May]

Nice one Demola. You know I support Tiwaworks 100% not just because he's fam but also because he's extremely genuine.....a hard thing to find these days in business and in people.